CASE STUDY
PANTHEON BOOKS x PAOLA RAMOS — DEFECTORS
Paola Ramos, a former colleague from my VICE days, came to me about a book she was preparing to release, Defectors. Pantheon Books wanted a series of promos to release over the two months preceding the book’s launch. Paola and I discussed that we wanted these videos to be a mix of interview footage and broll from some of her VICE pieces. Each promo focuses on a different aspect of the book and draws readers in with compelling quotes from the book and beautiful visuals.
“Defecting — this act of abandoning this presumed loyalty to a party or to a community, that active defection has always been a very small but real part of the history of Latinos in this country.”
- Paola Ramos, Defectors